Overview
Somnum is a habit-tracking product that focuses on helping people achieve better sleep.
Sleep is necessary for human livelihood, proven to improve mood and energy levels. But getting good, restful sleep proves difficult, as the global market for sleep products continues to grow and is expected to reach $84.9 billion by 2023.
The goal of this study is to create a product will help users understand sleep patterns, and using the insights to nurture better sleep.
Wireframes
Rapid wireframe prototypes brought great insights during early development.
Users Say…
“i really like the friendly and cozy vibe”
“layout is simple and straightforward, has all the basic features in the pages.”
“definitely would prefer a dark mode for the interface for late-night usage.”
“The sleep score feature had vague wording and concept, everything else makes sense for me.”
The insights and feedback from user testing were taken into consideration as the product matures in growth. Such as adding a dark mode, and simplifying jargon and terminology were prioritized for user satisfaction.
Target Audience
A good amount of survey takers and interview participants were around ~26 years old and majority has some sort of trouble with getting a good restful sleep. this suggests that there is a demand for a sleep enhancing product as people seem to be concerned for their overall sleep quality.
Demographic
Ages 16-55
Struggles to have a good night’s sleeptypically suffering from mental health disorders (anxiety prone)
Access to a quiet environment to rest in
Pain Points
Most ‘sleep’ apps don’t really tackle any root problems.
Finds it hard to stay motivated in tracking sleep patterns diligently.
Don't feel like logging really does anything.
Renee Carla, 28
Product Manager - Portland, Oregon“ A good rest is truly is a luxury nowadays, going to bed is like a roulette on whether or not i will wake up rested. “
Onboarding
By easing users in via onboarding, the software can help decide and pre-fill certain information that would otherwise have been tedious to complete.
Account creation is prompted at the end to show results of onboarding questionnaire.
Feature 1
Sanctuary
The sanctuary feature focuses on utilizing the app to create ideal resting conditions, and notifying users on current parameters.
They can then commence sleep mode, allowing the device to enter a focus state that mutes notifications and other sounds aside from the main alarm.
Feature 2
Insights
Somnum collects in-app usage data to generate easy-to-digest insights surrounding your sleep patterns using device sensors, helping users understand their sleep quality, and provide suggestions on how to further improve it.
Feature 3
Community Forums
Community tab allows users to share insights, tips, success stories, and any other content that allows for engagement.
creating power in a community, and allowing room for discussion.
Feature 4
Final Remarks
Sleep, often undervalued and overlooked, serves as a fundamental pillar of our overall well-being.
Offering insights and recommendations tailored to user needs, it provides a deeper understanding of themselves, their bodies, and the profound impact that sleep has on their mental, emotional, and physical well-being. fosters continuous growth by encouraging users to set meaningful goals, celebrate achievements,
Somnum has the potential to revolutionize our approach to sleep. By embracing user-centric design, we can reshape the way we perceive and prioritize sleep.